Salesforce began with the vision of reinventing customer relationship management. Since then we've changed the way enterprise software is delivered and used, changing the industry forever. The salesforce AppExchange is a proven ecosystem of apps, with millions of installs and thousands of customer reviews to help salesforce users find the best match for their business. Whether you're looking for applications to accelerate internal implementations or looking to grow your business by selling apps or components to other customers, the AppExchange can help you go faster. The AppExchange includes hundreds of free applications that are distributed as unmanaged packages. Salesforce service cloud is a customer relationship management platform for customer service and support, based on the company's CRM software for sales professionals. Service cloud allows users to automate service processes, streamline workflows and find key articles, topics and experts to ssupport the agent. The purpose is to foster one-to-one marketing relationships with every customer, across multiple channels and on any device.